January 2015

Backcountry Review



My Review is a leading retailer of premium outdoor recreation gear. It was founded in 1996 by two close friends, Jim Holland and John Bresee who were then searching for a way to make money while bringing the outdoor “fun” to the cyber space. The company is headquartered in West Valley City and Park City in Utah. They currently maintain an inventory of more than 1000 name brands, among which I found premium gear for skiing, snowboarding, rock climbing, kayaking, hiking, trekking, trail running, snowshoeing and cycling. Having being in business for over 14 years and being a team of avid outdoor recreation lovers themselves, they also feature niche retail stores dedicated to the provision of specific gear and accessories. Currently, their niche on-line stores include four full retail stores, one closeout and five one-deal-at-a-time (ODAT) stores through which customers are offered premium products in the outdoor, action sports and bike industries.

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